2011 Mazda2

Exterior

With the Mazda2, Mazda evolved the athleticism that is inherent to the Mazda design DNA in pursuit of bold and diverse expression of movement. The basic form of the new Mazda2 is characterized by a combination of dynamic performance, sportiness and simplicity that leaves a strong visual impression. While competitors are producing subcompact cars with a focus on a boxy body form to prioritize functionality, Mazda shortened the body overhangs and trimmed the corners to the greatest extent possible as a way to provide a form that is compact and sporty, conveys a sense of stability and inspires confidence. By carefully creating a base form and then giving it energetic character lines befitting a subcompact car, Mazda created a design that is highly distinctive, but timeless.Mazda pursued a concentrated, taut form for the body as a virtue in itself, not to simply reduce the car’s body size. This creative background was advantageous in efforts to achieve maximum dynamic performance within the new Mazda2’s compact body. In other words, the Mazda2 possesses the essence of Mazda’s spirit of compact, sporty dynamic performance – “Zoom-Zoom Concentrated.”In pursuit of a solid form and a richly expressive exterior design, Mazda established an exterior design theme of “coordinated movement”. In line with this theme, the design team combined the visual movements created by the car’s silhouette, its body lines, and the way in which patterns of light played on the body to create dynamic, multifaceted expressions not typically seen on a subcompact car. These expressions exude a powerful energy that makes the new Mazda2 look as though it is moving while standing still. Key exterior design elements include: a sporty wedge shape that conveys a strong sense of forward motion; a deeply sculpted form in which the body is drawn inward fore and aft of the A-pillars; and distinctive character lines that extend from the front fender arches to the body shoulders.

Interior

The interior design theme for the Mazda2 is “a space that communicates movement”. Whereas most subcompact cabins have monotonous design treatments with flat surfaces, the design team made the Mazda2’s cabin strikingly different through contoured forms that combine reassuring thickness with strong visual movement. Particular effort was devoted to optimizing the position and cross-sectional shape of the A-pillars, which, when combined with an extremely low belt line, enables excellent forward visibility. As a result the Mazda2 feels surprisingly open and roomy.The instrument panel helps to create a sense of space, style and substance.   Its shape prevents it from looking heavy and making occupants feel constrained. The controls are concentrated in the central area, and those that are frequently used by the driver are as close as possible to the driver. The instrument panel’s left- and right-hand portions, where there are no controls, curve forward and away from occupants, creating an impression of airiness that stops the cabin from feeling cramped.At the same time, the instrument panel’s middle area has a substantial form that communicates a unique character. The climate-control vents and various controls possess distinctive circular details that contribute to a fresh, emotionally appealing look and feel. It emphasizes the sportiness of the new Mazda2’s cabin and conveys a sense of friendliness. A simple centre-stack shape is complemented by a swath of piano black trim to express a distinctive personality and a sense of quality. Both audio controls and climate controls are laid out for easy legibility. Related control buttons are grouped according to function for intuitive ease of use.Although the cabin has a stimulating, enjoyable look and feel befitting a subcompact car, Mazda’s design team chose not to use bright colours for the trim, instead using black and silver for a strong contrast that gives a sharp, sporty impression. Silver was used sparingly, limited to the sides of the steering wheel, the automatic transmission’s shift gate, and a few other key places in order to maximize its effect. The seats are structurally slim and are upholstered with textured fabric that has a black keynote colour.

Driving Dynamics

Mazda focused on realizing driver-oriented manoeuvrability and confidence-inspiring driving dynamics ｆor a Zoom-Zoom driving experience that is unique in this segment. The Zoom-Zoom driving experience that Mazda strives for has two key attributes: 1) a sense of linear acceleration and deceleration that responds crisply to how far the accelerator pedal is depressed, allowing the driver to control car speed as desired; and 2) a sense of liveliness  through immediate response to the accelerator for quick off-the-line acceleration and overtaking. The development team targeted a performance feel reflecting enhancement of both of these key attributes without adversely impacting on the Mazda2’s superior fuel economy as a subcompact car. The new Mazda2 inherits a highly regarded suspension system, which has MacPherson struts at the front and a torsion-beam axle at the rear. With improved steering and braking systems, the resulting dynamic performance yields consistently responsive handling and a smooth, stable ride that draws much from the legendary MX-5.In order to create more comfortable day-to-day driving, Mazda took various measures to achieve a quiet cabin environment. Mazda also improved the coefficient of drag values to achieve better aerodynamics, contributing not only to the Mazda2’s quietness, but also to a more sporty ride and fuel efficiency.In order to form the best balance between lower fuel consumption, outstanding driving dynamics and top-level safety performance, the new Mazda2 reflects the close attention paid to minimizing weight through its smaller body shell, optimization of the structure, extensive use of high-tensile steel and many other weight-saving measures implemented throughout the car. Under this approach, Mazda made the best use of weight-saving know-how, similar to the “gram” strategy employed during the development of the MX-5 sports car. As a result, the Mazda2 has achieved world-leading crash safety ratings (five stars in the Euro New Car Assessment Program (NCAP), the highest possible result) without compromising driving performance and fuel economy. In line with the way subcompact cars are mainly used as day-to-day commuters, with a driver-oriented development philosophy, the Mazda2 has achieved a level of drivability and nimbleness that enables easy manoeuvrability, even in small car-parking areas and other tight spaces.